I have years of experience as a brand strategy consultant producing a wide range of content from lookbooks, to videos, to website copy, to articles, to photographs, social media campaigns, and everything in between. I have 2 years of experience as a community manager building, growing, and understanding a userbase. I’m also a journalist, a musician, and the founder of a record label.
The rule is: what are the rules. Every project departs from a point of being totally uninformed, as we piece together the info that makes us informed we get further from what’s at hand, and closer to what we already know. I strive to always be aware of that dynamic, and always push for the least static ideas to remain at the forefront. I don’t always know what’s right, but I’m always capable of finding the best solution by engaging an objective creative process.