Instructs camera operators regarding camera setup, angles, distances, movement, and other variables and signals cues for starting and stopping filming.
Observes set or location and reviews drawings and other information relating to natural or artificial conditions to determine filming and lighting requirements.
Surveys set or location for potential problems, observes effects of lighting, measures lighting levels, and coordinates necessary changes prior to filming.
Select cast members who auditioned for the video, conducting rehearsals and directing the work of the cast and crew.
Views film after processing and makes adjustments, as necessary, to achieve desired effects.