Jay Zaltzman has been a market researcher for the past 20 years. He helps companies address marketing issues including brand development, market segmentation, online strategy, website effectiveness, corporate image, new product introduction and advertising effectiveness.
Jay Zaltzman conducts secondary research in order to find and curate the most relevant information to answer clients’ questions. He also conducts primary research, both qualitative and quantitative. On the qualitative side, he conducts workshops, focus groups and interviews, and is well-versed in a variety of facilitation techniques, including ideation, role-play and projective techniques. On the quantitative side, he develops survey questionnaires and analyzes survey data.
Jay Zaltzmans’ goal is to always discern the most relevant information to provide actionable answers to clients’ questions and to present those answers in a clear and concise manner.