I have a master’s degree from Stanford in Human-Computer Interaction. I’ve worked in-house at companies with a large UX presence, including Yahoo! and Los Angeles times. Since 2008, I’ve been consulting, providing user research to a variety of clients in all different industries, including Kelley Blue Book, eHarmony, MySpace, Ogilvy & Mather, and many more. I can plan and run all types of research, including usability tests, focus groups, ethnographic research, persona development, and much more, always based on the client’s needs and their gaps in how they understand their users. I also teach UX Research in person and online at Cal State Fullerton’s popular certificate program in User Experience.
I specialize in all types of research for user-centered design: usability tests, ethnographic research, in-depth interviews, persona development, heuristic evaluations, and much more. Research always run with an eye towards understanding users and fulfilling client goals.
I believe that good design happens when designers understand who their users are and have insight into their unmet needs. My specialty is providing insight into consumers’ mindsets and motivations by conducting foundational and summative user research, and then analyzing and interpreting that research to guide new web site and application designs.